Moya By Rashmi Singh

Moya in Rashmi's own words - is Irish, which simply means "GREAT." A hard core Zeitgeist of Indian art and craft, I thrive on the rich heritage of India. Label Moya houses a range of products from lifestyle accessories to home furnishings and apparel. All have a signature style of depicting regional art from different regions of India with an eclectic mix of pattern and fabric. I believe all my products are pieces of art, which need to be treasured. It is only for a few, a few who understand art and take pride in wearing what they wear and understand the story behind it and want to experience it. Its about creating a sustainable platform that brings together the creative and the skilled without complicating what is simple and never simplifying what is complicated. We are trying to create a platform where skill meets design and art meets fashion.

Beautiful message in a picture!!!

Moya is an eclectic mix of craft with a lot of PASSION!!! We believe that design can find its expression in variable ways with one supporting the other; Handcrafted, Recycled or Mechanised. A mix of all worlds. Sustainability is a must. Having worked with popular fashion brands in India, Rashmi owes them her technical and industry know-how. Her flair for Indian art and craft comes from her NID Post Graduation from Ahmedabad, where she knew she was destined to be!!!

Vibrant stoles with pain-staking handwork!!!

I came across Moya from Sunday Soul Sante. Moya came close to my heart as it emphasises on handmade products. I couldnt wait to spread the love, so forgive the crude message as it doesn't justify their true efforts enough. Art being their genre, Moya transfers the same on to apparel, accessories and home furnishings! Moya accepts custom orders, corporate gift orders and also personalized hampers!!! If you have something you cant get out of your mind, I can assure you Rashmi Singh will make it happen sooner than you think...

My favorite!!!

Block prints always fascinated me. It got crazy only after my stay in the United Kingdom. I came to know how people literally worship our exclusive prints. Moya does beautiful block prints on lamp shades, canvas totes, canvas shoes, laptop bags and on everything else you wouldnt even dream about. Madhubani is their speciality, as you can find it across their page on every second product. Rashmi, I can see the colors of India in Moya! All in all, Moya is a wonderful concept, which is an understatement. I hope and pray they break the market with their future endeavors!

P.S - Handmade products come with privileges like exclusivity, but there is always the question of the price tag. Its not an easy task to get things done by vocalization. Its hard for both the curator and the designer, but end of the day every product is born out of love and also anxiety. I cant stress this enough! Go handmade and make the difference...